The competition in the mobile app market is incredibly high. How can a completely new application attract users, win their loyalty, and bring profit to its owner?
With this explosive growth in app interest, it’s no surprise that marketers devote a lot of their time to improving the user experience. App ui design adapt to the needs of people, and their owners get the opportunity to build long-term relationships with customers. It is becoming more and more difficult for app developers to convince users to download apps, but it is even more difficult to win their loyalty. According to statistics, 25% of people open a downloaded application only once.
Nowadays, people use smartphones for specific tasks. They want to solve them as quickly as possible, so the experience of interacting with the application should be pleasant and effective.
How to design a mobile app is described below.
Demonstrate the value of your app from the first second
To engage users, provide the information they need right on the front page and accompany it with clear calls to action. Be clear about your main advantage and place the text in a prominent place – this will pique the interest of users. Also mobile apps interface design is important.
The apps interface should be simple and convenient. It is difficult for users to navigate through the sections of the menu if it does not coincide with the generally accepted principles of categorization. Sections should be marked, and their content should not even overlap. This is especially important because often people turn to the menu only after they could not find the information they need using the search tool.
Finding information inside the app
Finding information efficiently and easily is an extremely important feature of any mobile user interface, allowing the user to quickly and easily find what interests him. Make the search function as useful as possible using the tips in the next section.
Often, to find a solution to their problem, the user turns to the search function. If the search box is in the wrong location, it can confuse the person and slow down the process of solving their problem.
To save the user time, use the feature to show previous search results and past purchases. This will be especially useful for applications that are frequently used to make the same purchases.
Registration is a way to keep in touch with the user, facilitate the conversion, and improve customer relationships. However, it is not uncommon for registration to get in the way of making a purchase. Below are some ways to make the registration process as comfortable as possible.
Users avoid apps that require immediate registration. If you represent a little-known brand, then you should not require registration immediately after downloading the application. A good solution to this problem is to ask to register immediately before placing an order.
The presence of unfamiliar terms or phrases can be confusing in mobile interface design. Using incomprehensible words, even if specific to a given brand, like calls to action can be confusing.
To be sure that the user understands the meaning of the icon correctly, it is necessary to accompany it with a signature. Research has shown that many icons have different meanings in different applications. So they can be interpreted differently by the user.
When a user adds an item to the cart or places an order, he needs to receive confirmation that the action was successful. To keep the person from being tormented by guesswork, accompany each successful action with animation or some other visual response.
Any question should be contextual
The application should be informative, as only in this case it will be interesting for the user.
Now you need to compare your application against each of these principles to see if it meets all the required parameters.